See, the mistake that we make as authors, without the big traditional publishing marketing engine supporting us, is that we are willing to accept anyone who is willing to read our book. Now, we really can’t be faulted, with the sheer number of people that put up big neon signs saying “Indie authors not accepted here” or “We reserve the right to deny service to indie authors,” but does that mean that we should just take what we get and hope for the best? I say no. Now, let me tell you why.
Marketing is truly the art of seduction. We have to take someone who may not be interested in our product, and catch their attention. Then, draw them in with flirtatious glances, only to bring them to the table to offer them the proposition that they have been dreaming about. It’s about touching readers where they need to be touched, how they want to be caressed and coaxing them with that voice that makes them obey every word we say.
In the last few posts, I have spent a great deal of time talking about websites and their importance to any author branding/marketing exercise. First, we talked about how to put one together, then we moved on to what we need to put on them to get people to come, read, recommend (share) and come […]
For most authors, they never think of the marketing side because they are too busy working on writing the actual book, which is much more important, nor do they have the capital to go out and hire someone to do the marketing for them. So they take on the task and find themselves competing for the Wal-Mart customer rather than catering to the Macy’s loyalists. Let’s stop for a second and talk about what that means.
Khalid regularly lends his expertise in marketing and branding to different author/publishing websites to help independent authors build their own brands and market their books. Recently, Khalid wrote an introductory article for Writers and Authors for a multi-part series on marketing for authors.
There are things that you have to remember when it comes to promoting your work to potential readers – don’t annoy them to the point where they shut off to your work. What? Remember, we are all operating in the digital world now. The bookstore signings aren’t as regular as they are for the traditional publishers, nor are the chapter readings at the libraries and bookstores. 90% of our marketing is either on websites, Facebook or twitter so we have to be extremely careful about how we promote our work. This is why that pesky author website is so important. So let’s get to that question that I asked in the beginning…
The easiest remedy to the problem, and an actual requirement for every author, is to build their own website. It gives you a permanent home that you have complete control over and no one can change the rules on you willy nilly. Now, I can hear you all screaming that there is a huge cost attached to having a website and so much extra work, but that’s actually not completely true.
About a decade ago, before the social media and the Internet became like food for everyone, marketing a book would mean buying advertising space, getting on popular radio shows and begging local and regional newspapers for reviews of your book. That all changed with the digital generation, where with the right tools, you can spend very little and get huge results. That’s IF you know how to use the right tools. This new series is designed to help authors of all shapes and experience understand how to select and use the right tools to build their brand and market their books to the largest possible audience.
Each one of us has become a brand, knowingly or unknowingly, and it has changed the entire scope of our daily lives. For a marketer, it means that we must be concerned about, and must consider what Joe Public says; we have to change the nameless, faceless corporate brand to a kinder, gentler, more personable image so that Joe Public doesn’t bash us everywhere.
“When the world hears Pakistan mentioned in the media, the first thought is terrorism, which sadly has become part of our national narrative since 9/11. But Pakistan is so much more than the narrative that is presented around the world – it is home to a wonderful, talented people that want nothing more than peace in their country, with their neighbors and respect in the international community of nations, but are deceived by its own “leaders,” whether political or religious.”
Think that no one gets success self-publishing, check these out.
Authors deal with this on a regular basis when we start writing our books. Do we stop at the end of each chapter to edit? Do we write until we get writer’s block and then edit?
There are days when I just don’t want to bother. There are days that I can’t wait to get to my hands on a piece of paper. This is the life of someone who is writing a book – days of stagnation wondering where the next line is going to come from, followed by days of furious writing fighting our internal demons to get it down on paper before we forget. We never know where, or when (for that matter), inspiration or ideas will hit us. Being a first time novelist and long-time storyteller, I have struggled with many of the highs and lows that come with writing a book.
Lt. General Siddu, an instructor at the War College in Nowshera, told about the value of listening and building relationships with my instructors. “When you are in college, you don’t want to be seen as being close to the instructor, but that is not the case at PMA. Your instructor today could be your commanding officer tomorrow. Relationships at an early stage are extremely important to assure that you are promoted quickly and to the right postings. Without the proper postings, you will spend a lifetime running around in circles, ending your career barely above where you started.”
Intimidation by men who had spent their lives serving the nation, this could not be going in a good direction. “We wanted to speak with you jointly so that we could share our observations and thoughts about your potential enrollment at PMA and future with the military. Please have a seat.”